You should at least consider it. Tech Jury’s research shows that the average PPC campaign has a return on investment of 200 percent. A PPC ad can increase brand awareness by as much as 80 percent. Need more proof? PPC drives twice as many visitors as SEO alone.
What is the long-term impact of PPC on your marketing strategy? Below, we break everything down for you.
Attract Customers at Each Stage
PPC campaigns can reach customers at any stage of the customer journey. We’ve broken down the customer journey into phases and show you how PPC can drive sales.
Funnel-top campaigns
Clients at the top of your sales funnel are unaware of your company. PPC campaigns that use targeted keywords are a great way of introducing new customers to your company, just as social media ads. Be aware that your customers will not be using brand keywords. So, tailor your campaign accordingly.
Mid-Funnel Advertising
These customers are aware of the problem and may even know that you offer a solution. Some may even have visited your website. PPC campaigns are used to keep your brand in front of consumers. Remarketing is a great way to show your brand to people who have been on your website while they browse the internet.
Bottom-of-funnel campaigns
A client at the bottom is aware of their problem and has researched to find a possible solution. They are ready to choose. Customers will make choices. Branded keyword ads, high-intent ads, and cart remarketing all play a role.
The best ppc management services campaign is not complete without tracking your customers through the entire process. This data will help you understand how your customers behave and how their behaviors have changed over time.
Increased Touchpoints
Every buyer will have multiple touch points with the brand that they ultimately choose. The number of touchpoints needed to close a deal is different depending on the customer journey. However, many customers need more than they think. True List’s sales experts say that the average customer has eight touchpoints to make a purchase. 60 percent of them will initially say “no” or “not now”, but then eventually decide to buy.
A PPC campaign can increase the number of touchpoints that your customers have with your company before they make a purchase. This is especially true if you opt for retargeting and social media campaigns. More touchpoints mean more customers and a quicker conversion rate when you have this type of PPC campaign.
Improved customer understanding and agility
PPC experts from 10x Digital say that PPC isn’t a marketing tactic you can just set and forget. How does this affect your long-term strategy? It means, firstly, that using PPC campaigns for the best results is a decision you will need to make over a longer period. It also means you will need to adapt your strategy to take into account these changes. Remember that PPC campaigns are flexible and adaptive. The consumer report from 2025 shows that customer demands and needs can change at a moment’s notice. It’s important to stay on top of the changing needs and wants of your customers. What should you be looking out for over the long term?
Keywords: Your clients may use different search terms to find you over time. Campaign optimization should be done on a frequent basis.
Google AdWords: Google updates its advertising software regularly. These changes can have a major impact on how you convert and target customers.
Retargeting Campaigns: Not all retargeting campaigns are the same, and 10x Digital’s experience shows that these campaigns can be difficult to manage.
What is the best thing about these changes? These metrics are easy to monitor and modify.
PPC campaigns can be a very valuable tool in your marketing plan. They’re an important tool for any marketer, as they will grow and adapt to your changing customer base and business.